Aydin Asli
Chief Executive Officer
Operational leader with experience in private equity, M&A, and scaling technology businesses. Data-driven executor focused on building high-performing teams and delivering customer-focused solutions.
LinkedInAbout Yocale.ai
Built for the small business owners who built the industry
Yocale.ai is the AI-powered operating system for beauty and wellness businesses. We exist to put the same intelligence and operating leverage the largest brands have built for themselves into the hands of every independent operator.
Our story
Yocale's underlying technology has been in development for more than a decade. The platform was built alongside the people who run real service businesses, by people who understood the challenges of running a salon, a med-spa, or a wellness practice because they lived them.
The work that started in a single salon scaled to thousands of businesses across more than 22 countries. Today, that technology powers Yocale.ai, an AI-powered operating system focused on beauty and wellness, listed on the Canadian Securities Exchange under the symbol YAI.
What started as a better way to run a single business is now the foundation for an entire industry.
What we believe
Small business is the backbone of the economy.
The independent salon owners, med-spa operators, and wellness entrepreneurs who built this industry deserve software that works for the way they actually run their businesses.
One platform beats fragmented tools.
The future of beauty and wellness will be built on unified systems, not stitched-together point solutions. We built one platform so AI could see the entire business.
AI works best when it works alongside operators.
We're not building software that replaces the people behind the chair. We're building software that gives them the same operating leverage that big companies pay millions for.
Public access matters.
Beauty and wellness has been one of the largest underserved markets in the digital economy. As a public company, we open early participation in the category to the investors who have historically been locked out.
Leadership & Advisors
Sheri Rempel
Chief Financial Officer & Corporate Secretary
25+ years of financial leadership with public companies across TSX, TSX Venture Exchange, and CSE. Deep expertise in governance, compliance, and capital markets reporting.
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Julie Bevacqua
Growth & Go-to-Market Advisor
Entrepreneur, investor, and growth strategist with 25+ years building go-to-market engines in SaaS, FinTech, and InsurTech. Partner and Chief Platform Officer at Venture Forward Capital. Co-founded Function and Wist.
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Harv Phandal
People & Culture Advisor
20+ years of senior leadership across Lululemon, Pivotal Software, Cognos, PeopleSoft, and TELUS. Board of Governors at Emily Carr University. MBA in Human Resources Management.
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Ben Mulroney
Advisor
Nationally recognized media personality with decades of experience in broadcasting and public engagement. Provides strategic reach across media, business, and capital markets.
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Marija Radulovic-Nastic
Data and Intelligence Advisor
Former CTO of Electronic Arts ($55B acquisition). Globally respected engineering leader with deep experience building and scaling large technology platforms and AI.
LinkedInBoard of Directors
Arash Asli
Serial entrepreneur, investor, and corporate strategist. Previously EVP at Aptean managing a $500M business portfolio. Named among BC's Top Forty Under 40 and The 30 Most Creative CEOs to Watch. Featured in Forbes, Fast Company, and Inc. Magazine.
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Mehdi Hosseini
Over a decade of experience in business development and strategic planning, managing a portfolio exceeding $500M. Expertise spans multi-unit real estate development, tech sector, and private equity with focus on fundraising and government financing.
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Howard Blank
Recipient of King Charles III's Coronation Medal. Raised over $1 billion for Canadian charities. One of Canada's most connected leaders across philanthropy, business, and the arts.
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